In this blog post I will switch things up a bit. Usually I tell a story about one of my clients and their session, but we are trying a marketing approach that is new to us and I thought it would be fun to share the set-up.
The idea started when I got a letter in the mail about putting a booth display into the food court area of the outlets in Hagerstown. The cost was very reasonable and they caught me at just the correct time, with money left in the advertising budget and phone calls with crazy requests arriving every day. This opportunity, by far, seemed the most cost effective way to spend my money. Another benefit is the time frame. We installed the display today, September 28 and it will be up through the holiday shopping season until January 1.
The decision about what to show potential clients was not as easy as the decision to give this new-to-us marketing strategy a try. We finally settled on bridal, athlete and seniors. As you can see, the selection shows a nice variety of gestures and poses, while offering a peek into studio lighting and on location use of architectural elements and natural light. The selection can also be found throughout the galleries, so feel free to find the images if you want to see them more clearly, or go by the display to do the same.
Many couples get engaged over the holidays, so the hope is that they remember what they saw while shopping and will come talk to us about their wedding day, while families will see what can be done with just about any activity and book us for various occasions.
We also have informational materials about senior photos, boudoir sessions and wedding coverage, as well as regular business cards at the display area. Gift certificates can be purchased for any amount all throughout the year and make wonderful stocking stuffers. A sign planting that idea is on display as well.
We encourage you to check the display out for yourself, please let us know what you think and remember to check in on Facebook throughout the life of the display for contests and drawings. At some point we will probably add a little information collection box as well. For now, if you can guess where this alcove is at the outlets, or if you want to go and find it, leave the exact location in the comments below and everyone who gets it right, will be entered into a drawing for a free one hour session for up to 5 people, a $150 value. We will draw a winner at the end of this week.
Please browse our galleries, new work is added on a routine basis and you just never know what you may find this time around. Call us today to secure a gift certificate in any amount that can be applied to sessions and as print credit. Gift certificates make the most wonderful stocking stuffers as well!
In the middle of May I had the pleasure to work with some fabulous models in Miami on the beach. It was a very fun experience and very intense. Not only did we have fantastic models to work with, but had a wardrobe stylist from Vogue and a hair and make-up stylist from Vogue as well. We worked in sweltering heat and humidity and did so for 7 plus hours.
It was very rewarding in many ways. The exposure to that level of prep work on the part of the behind the scenes stylists and the composure of the set directions lead to some wonderful imagery. It was fun to work with models who did not need much direction and to have the freedom to direct them to do things I do not often get the chance to do with my clients.
I was exposed to different lighting techniques, like manipulating sunlight instead of overpowering it with strobes, creating shade and bouncing light back onto my subjects, that I have already implemented with one of my brides and intend to use with my seniors this summer. It takes a team of four to accomplish this feat, but is well worth it as you can see from the images within this post.
The take-away is that you may hire me to work with you on any beach of your choice, if travel is required, additional fees apply, but here in Maryland we have a few lakes these techniques can be used at, and in fact, this technique is handy in various situations.
Please feel free to go to some of the galleries such as the portrait/portfolio gallery, new images reside within, the engagement/wedding gallery, new images are present here as well, and check into the boudoir/glamor gallery as well, new images from Miami are in there as well. Please browse our site to your heart’s content, as you never know where new imagery is hiding and may just trigger the need to book a session with us.
Had someone told me a couple of years ago that I would start shooting sports images and sporting events, I would have laughed, but somehow I started with it sometime last year and rather enjoy it. There is excitement capturing a game as a spectator. My first experience doing just that was earlier this year when I recorded the legends basket ball game between North and South Highschool. It was fast moving and exciting to capture baskets being made and wins being scored. That game will be featured in the new publication of XLSports Magazine in the July issue.
I then was asked by one of my favorite clients if I could come and shoot her son’s lacrosse game. We had a somewhat cool, but sunny day for it and it was a lot of fun being close to the game, following her son Tyler around with the lens. Even though this is a middle school team, they played very well, pushed for their scores and even got aggressive enough with each other to make the time fly.
I got some great shots of the action and a few close ups of Tyler during half time, listening to his coaches strategize. Tyler’s mom was thrilled and told me that her son felt like a rock star with me there recording his efforts. He scored several goals during the game, all of which I captured. The images have been compiled into a cool memory book for Tyler that he will be able to look at over and over again and one of the pictures showcased within this blog is on it’s way to my studio printed on metal right now.
Here at Wertman Photography, we will do sports sessions that can be styled as an extreme sports session, a portrait session in all the gear, or like the one I am describing here, as a sporting event. We will work with any age and session fees depend on what you hire us for. In any case, we will have fun recording it all for you.
Please feel free to browse our galleries to see some recent additions in the modeling, boudoir and children’s sections.
It is here! We are so excited to share our new website with you. Wertman Photography has been in business for over 5 years and many exciting things are happening in 2015.
We are growing in many ways including our space at the studio, which doubled in February of this year. We now have three distinct shooting spaces available and a private dressing room to make glamor and boudoir sessions even more fun and private than they were before.
We learned that we would be able to expand our physical space at the end of the summer of 2014 and decided that other changes were also necessary. Our website needed some serious TLC and after seeing work our web designer had done for other photographers, we decided that Visual Lure would be a great fit for us. Justen designed a site that is not only gorgeous but really took our vision and our love for art deco to the next level. If you have not done so yet, please browse the entire site and enjoy not only the richness of the design and the ease of the functionality, but also our portfolios to understand who we are as a photographic studio.
When we opened our doors in 2009 we knew that we would give our clients a great experience during any session and that we would produce imagery that our clients would be proud to hang on their walls. Today, five and a half years into the photography business, we continue to provide you, our clients with a great experience and great images, and we offer products you may have never thought about. We continue to innovate and add more products and specialized services to our studio. You are treated with special care and every session you book with us is tailored to your needs.
This year we have revamped our High School Senior sessions to include up to three locations and clothing changes and hair and make-up for the girls. The offered collections can accommodate any budget and print collections include many exciting products.
Our Glamor and Boudoir sessions are also redesigned to include some great products when purchased as a collection and can also be booked as stand alones you can add to, including make-up and hair.
We love weddings and engagements, as you can see in our wedding portfolio and offer all-inclusive collections with plenty of time and great options built right in.
As our new site highlights, here at Wertman Photography we love timeless design and elegance with a modern twist our clients desire. Please read more on the about us page where you can find some client review and testimonials.
We want to thank Justen at Visual Lure for creating a great new website for us and hope that all of you enjoy it as much as we do.