In this blog post I will switch things up a bit. Usually I tell a story about one of my clients and their session, but we are trying a marketing approach that is new to us and I thought it would be fun to share the set-up.
The idea started when I got a letter in the mail about putting a booth display into the food court area of the outlets in Hagerstown. The cost was very reasonable and they caught me at just the correct time, with money left in the advertising budget and phone calls with crazy requests arriving every day. This opportunity, by far, seemed the most cost effective way to spend my money. Another benefit is the time frame. We installed the display today, September 28 and it will be up through the holiday shopping season until January 1.
The decision about what to show potential clients was not as easy as the decision to give this new-to-us marketing strategy a try. We finally settled on bridal, athlete and seniors. As you can see, the selection shows a nice variety of gestures and poses, while offering a peek into studio lighting and on location use of architectural elements and natural light. The selection can also be found throughout the galleries, so feel free to find the images if you want to see them more clearly, or go by the display to do the same.
Many couples get engaged over the holidays, so the hope is that they remember what they saw while shopping and will come talk to us about their wedding day, while families will see what can be done with just about any activity and book us for various occasions.
We also have informational materials about senior photos, boudoir sessions and wedding coverage, as well as regular business cards at the display area. Gift certificates can be purchased for any amount all throughout the year and make wonderful stocking stuffers. A sign planting that idea is on display as well.
We encourage you to check the display out for yourself, please let us know what you think and remember to check in on Facebook throughout the life of the display for contests and drawings. At some point we will probably add a little information collection box as well. For now, if you can guess where this alcove is at the outlets, or if you want to go and find it, leave the exact location in the comments below and everyone who gets it right, will be entered into a drawing for a free one hour session for up to 5 people, a $150 value. We will draw a winner at the end of this week.
Please browse our galleries, new work is added on a routine basis and you just never know what you may find this time around. Call us today to secure a gift certificate in any amount that can be applied to sessions and as print credit. Gift certificates make the most wonderful stocking stuffers as well!